Santander Bank, N. A., formerly Sovereign Bank, is actually a wholly owned subsidiary of Spanish Santander Group. It is based in Boston and its principal marketplace is the northeastern United States Of America. It has $54.7 billion in deposits, operates about 650 retail banking offices as well as over 2,000 ATMs, and employs approximately 9,800 people.
Santander Bank covers eight Northeastern states with numerous financial products. The website offers solid options for those who have high savings balances along with those looking for basic checking accounts with low or no fees each month. However its rates for basic savings accounts are low along with its overdraft fees are costly.
I’ve been residing in Spain for nearly twenty years. My wife is Spanish, my colleagues are Spanish, my consumers are Spanish and also by businesses are Spanish. Over these years I think I’ve learned considerably about “being Spanish”.
If you wish to go into the under-exploited fast-growing Spanish market, you must know not only how to speak Spanish. You must know Spanish customs, Spanish etiquette and Spanish business culture. Otherwise, you’ll simply be another American attempting to “sell Spanish”.
One of the biggest differences between American and Spanish cultures is our relationship with money. Let’s face the facts, as Americans We Like MONEY. We like to earn money, we love to invest money so we like to talk about money. Our bookstores are filled with guides to earning money, and then for us an excellent business man often is considered a fairly heroic figure.
For the Spanish situations are totally different. In most circumstances speaking about money, profits, or prices is recognized as crass. When there’s a news story in the papers regarding a company’s yearly profits the Spanish reaction is generally tinged with jealousy or suspicion. The Spanish bank, “Banco Santander” just announced there record-breaking yearly profits and basically everyone thought “They must be genuine thieves. How dare they create so much profit!”
Now don’t get me wrong. Spanish businessmen want to make profits. Exactly like you, they may be ambitious and willing to fight for success. They just don’t talk about it in public areas. If you’re possessing a private business conversation, zcmwws fine to communicate openly about opportunities, results and potential earnings. However, if other individuals are present you should be careful.
Outside the “business environment” people seldom mention anything from the sort. If you purchase something, get it done in a way where no person sees the purchase price. Should you pick-up the check, do not let your guests find out how much it cost (pay with a credit card instead of cash). Remember, the situation isn’t having money but being obvious about it. It’s fine to wear a Rolex or designer jeans, just don’t leave the price tag chilling out!