The Subway food chain has grown to be of the most popular successes in recent memory involving the food industry. It is amazing that the simple shop which makes submarine sandwiches has done so well, but I have narrowed it down to three basic reasons.
Healthy fast food = success. As more and more people become obese, we have seen a growing interest in those trying to eat better. With cheeseburgers, pizza and fried chicken staring you down most everywhere else, a brand new sub from Subway looks great. It wasn’t until a guy named Jared though took over as the face of eating fresh and 34healthy. Jared lost plenty of weight by exercising and eating the healthiest subs. The marketing campaign has been a major success.
Pricing. Yet another excellent idea Subway christmas hours had was to introduce the 5 dollar footlong. As money becomes tighter and tighter, consumers didn’t desire to waste funds on lunch that wasn’t tasty and filling. For Five dollars, you can get a decent amount of their subs. The nice, round price that may be paid with one bill has triggered a song and a lot of sales.
Dr. Peter Buck and Fred De Luca were the founders in the first Subway restaurant in Connecticut. In 1965, the restaurant was incorporated by Doctor Associates, Inc. Subway is considered the largest restaurant franchise in the world with a few 30,500 units. Their menu, of course, delicious sandwiches.
Strong brand awareness, a reliable business structure and proven return on investment has encouraged the franchise investor to sign up in this particular successful brand.
The business offers ongoing support for the interested franchisee, 24 / 7 customer service, flexible floor plans, well-trained team of people to render quality service, trusted brand recognition, simple operation, along with a dedicated headquarter support network, all bringing added value for the company.
Exactly what the customers want from Subway is really a fast and tasty meal prepared just like they desire, dedicated customer support, food which is nutritious, top quality and affordable. The Subway menu targets flexible food options including a multitude of breads, toppings and sauces, served fresh and hot.
The franchisee accounts for the franchise fee that is $12,000 while the launch cost range between $69,300 to $191,000, having an 8% royalty fee. ROI averages 3-five-years. The business will provide usage of operational systems, store design and equipment ordinance, a training curriculum both for the property owner and employees, operations manual, periodic support and evaluations, informative publications and national advertisements.
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