One of the biggest mistakes most marketers do today, is think email marketing is dead. Many marketers today drop the e-mail marketing scheme to go with social media. Come to think of it, social media marketing look far more sexy than email. But, is a social media marketing post really as effective as an email? Before we answer that question, lets state a well known fact. It is much easier to send a friend request on Facebook than to collect an e-mail online. But believe me, bulk email marketing is thrice as worth it as social media marketing. So, what is email marketing?
E-mail marketing is definitely the targeting of customers through emails. Every emails delivered to a potential customers can be regarded as as email marketing. Email marketing involves sending a promotional email or even an ad to your subscriber. Via his current email address. A lot of organisations today use email marketing. Even more bloggers do use e-mail marketing today than in the past. For example, perhaps you have been browsing on a website, and also you see some field what your location is required to submit your name and email to get a free eBook or update? Which is the front part of email marketing.
Most bloggers use e-mail marketing since it improves the customer experience. With a well targeted subscriber list, you are able to reach established customers and prospective ones too. Any subscriber will be informed better and much more easily via email. The e-mail may have a greater visibility compared to a Facebook post. The Facebook post will likely be drowned in a stream of content inside the minutes following its posting.
Do You Need Email Marketing? In order to enhance your customers’ or readers’ experience, you will want email marketing. Ignore the glamour as well as the flashy of social media. We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and a lot more. As much experienced marketers say, ” the cash is in the list”. Some even say “your value depends on your network”. Inside the following lines, I will explain the advantages of e-mail marketing. During these explanations, I am going to use statistics. The websites which produced those stats will be mentioned after this article. So, let’s get into the benefits of using email marketing.:
Potential Reach: Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers work with an e-mail address. By far the most interesting simple truth is; 91% of these consumers check their email accounts at least once each day. Today, we browse more with the phones than our computers. As a result, our company is more easily notified once we receive emails. Our phones place the notifications right facing our eyes.
Today, it is much easier to check with an email than a Facebook or Twitter post. It is because when we post content, so does millions of others. As a result, finding one specific post you liked 3 weeks ago could possibly be the most daunting task.
Actual Reach: Before I explain this part in greater detail, let’s get some good interesting numbers. Inside the first one half of 2013, a research conducted using emails as being a marketing channel revealed some staggering facts. The one which sticks out probably the most is this; 18% in the emails sent throughout a campaign never reach their destinations. 4% in the sent emails are sent to the spam folder. Which makes 22% in the sent emails which do not actually get to the intended receiver.
On the contrary, 78% in the emails sent during an email campaign actually reach their destination. Think about it this way, Should you send 1000 emails, 780 emails will reach their destination. Moreover, 91% of the receivers check their emails daily. This means, about 709 receivers will in fact view your email. This can be great efficiency, as less than 30% in the emails sent are lost.
Now, let’s compare these numbers with the ones from a Facebook campaign carried out in a similar manner. This said that 74% in the Facebook posts are in fact lost within the big stream of content. Which is a problem. This means, per thousand Facebook posts, 740 are lost inside the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your site content will never actually click through. Not even half will in fact do. That leaves us with under 130 individuals who are actually interested in our offers.
Click Through Rates: In the previous point, we mentioned what percentage of individuals who see and may such as your posts and mails. Now let’s discuss individuals who actually complete the actions and do what you would like them to do. Let’s dnsnaz simply clicking a web link. This link might take those to a website landing page or perhaps a website.
Click through rates are the portion of individuals who receive your message and actually simply click it. The click through rate of a tweet is .5 percent rather than 3% to have an email. These numbers look small initially. But, this means that people click 6 times more about an e-mail link than on the tweeted link.
Let’s carry on using our demonstration of 1000 emails and 1000 social networking posts. A .5% click through rate means per thousand, 5 people will actually simply click your link. This is for social networking. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.
A 3% click through rate with emails means 30 clicks per thousand. Which is the best click through rate you will obtain normally. The numbers are certainly not astounding, but efficient numbers are not always astounding. The difference is such because, whenever people give you their contact information they really desire to hear more form you.
Your Readers Want To Buy By Doing This: Many people use social networking to communicate with friends first. Seldom are they employed to receive business news and reviews. You will find specialized websites for your. 77% from the users throughout a survey online said they like to receive promotional messages within their emails. 4% said they prefer these messages on social media. This speaks to the truth that by submitting a message, people are literally providing you with a company meeting location.